THE ALL-NEW DUDESOLUTIONS.COM
Bringing Client Confidence and Brand Passion Together
THE ALL-NEW DUDESOLUTIONS.COM
Creating a legendary website experience worthy of The Dude
When maintenance alone can’t cut it
Dude Solutions – known as The Dude to its fiercely loyal clients – has provided maintenance and operations management software to schools, governments, healthcare and senior living organizations, manufacturing facilities, clubs and associations for decades. But explosive growth fueled by recent acquisition plus a brand identity update led Dude Solutions to realize they needed new a new website, which led them to the dudes at SCHERMER.
We saw that ground-up re-creation, and not just a quick maintenance fix, was required to present the new brand and accelerate prospects along their buying journeys and ultimately generate leads. Our pivotal “ah-ha”? To ensure that when visitors come to the website, they see The Dude empathetically mirroring their needs and situations right back at them, alongside the company’s legendary and sincere “We’re here for you.”
Seeing the customer as hero
In everything Dude does, the customer is hero – often an unsung, often-unrecognized hero at that. Our design approach was to ensure that visitors see images of operations management professions just like them – and the hard-working members of their teams – right alongside images of a product’s dashboard for solving problems just like theirs.
In collages of operations professionals, their teams, their environments, and Dude software UI elements, we created storytelling devices clearly communicating how Dude understands, cares about, and solves clients’ problems.
So that website visitors could easily imagine themselves working with The Dude, we planned not only for improved images of their software solutions’ UI, but introduced images of actual and diverse humans – managing everyday tasks, leading their teams, and optimizing their operations.
Nailing the brand + results, while honoring visitors
Ninety days following launch, conversion rates doubled while content engagement improved 75%. More importantly, our strategy to deliver a tailored client-centric experience for Dude’s target industries quickly cinched impressive results; prospects who engaged with industry-tailored content were 4x more likely to contact sales and 5x more likely to request a demo.
For current clients, the website affirms that Dude is alive and thriving, able to serve them even better. For prospects, it streamlines efforts to know Dude, understand if a relationship would be fulfilling, and reach out. Whether they want to call, schedule a demo, or confirm Dude’s industry expertise, they’ll easily learn that Dude cares about them and all the things that are stake every day for operations and maintenance management professionals.
in pipeline value
in closed deals
WHAT WE DID
Stakeholder working sessions
Measurement/performance baseline workshop
Design system & component library
Developer UAT guide
Quality assurance testing
Post-launch measurement & reporting