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THE ALL-NEW DUDESOLUTIONS.COM

Bringing Client Confidence and Brand Passion Together

THE ALL-NEW DUDESOLUTIONS.COM

Creating a legendary website experience worthy of The Dude

When maintenance alone can’t cut it

Dude Solutions – known as The Dude to its fiercely loyal clients – has provided maintenance and operations management software to schools, governments, healthcare and senior living organizations, manufacturing facilities, clubs and associations for decades. But explosive growth fueled by recent acquisition plus a brand identity update led Dude Solutions to realize they needed new a new website, which led them to the dudes at SCHERMER.

We saw that ground-up re-creation, and not just a quick maintenance fix, was required to present the new brand and accelerate prospects along their buying journeys and ultimately generate leads. Our pivotal “ah-ha”? To ensure that when visitors come to the website, they see The Dude empathetically mirroring their needs and situations right back at them, alongside the company’s legendary and sincere “We’re here for you.”

Insights & Strategy

Discovery and research uncovered three key buyer insights:

Clients want a strategic long-term partner with genuine interest in their particular challenges

Clients need a partner with significant knowledge of, and experience in, their industries

Prospects access websites to quickly confirm offerings and to contact sales nearly immediately for details.

Building user confidence

The strategic takeaway was to build user confidence in Dude’s ability to ace these criteria with a buyer-focused, targeted approach.

Streamlined Navigation

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We streamlined an overwhelming navigation to three simple choices, bringing products together in industry-specific suites, creating industry-focused pages showcasing Dude’s deep experience, and collecting resources in a simple-to-use resource area.

Industry Personalization

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We also included functionality to further refine and expedite the user journey by allowing website visitors to identify by industry and eliminate irrelevant content right from the home page – or on any page.

Testimonials & Contact

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And to cement prospects’ confidence in a meaningful and productive relationship with Dude Solutions, we made seeing customer testimonials and contacting Dude as simple as a handshake.

Seeing the customer as hero

In everything Dude does, the customer is hero – often an unsung, often-unrecognized hero at that. Our design approach was to ensure that visitors see images of operations management professions just like them – and the hard-working members of their teams – right alongside images of a product’s dashboard for solving problems just like theirs.

In collages of operations professionals, their teams, their environments, and Dude software UI elements, we created storytelling devices clearly communicating how Dude understands, cares about, and solves clients’ problems.

So that website visitors could easily imagine themselves working with The Dude, we planned not only for improved images of their software solutions’ UI, but introduced images of actual and diverse humans – managing everyday tasks, leading their teams, and optimizing their operations.

Nailing the brand + results, while honoring visitors

Ninety days following launch, conversion rates doubled while content engagement improved 75%. More importantly, our strategy to deliver a tailored client-centric experience for Dude’s target industries quickly cinched impressive results; prospects who engaged with industry-tailored content were 4x more likely to contact sales and 5x more likely to request a demo.

For current clients, the website affirms that Dude is alive and thriving, able to serve them even better. For prospects, it streamlines efforts to know Dude, understand if a relationship would be fulfilling, and reach out. Whether they want to call, schedule a demo, or confirm Dude’s industry expertise, they’ll easily learn that Dude cares about them and all the things that are stake every day for operations and maintenance management professionals.

2x

increase in
conversion rates

$3.6M

in pipeline value

$600K

in closed deals

WHAT WE DID

CMS recommendation

Stakeholder working sessions

Measurement/performance baseline workshop

Content audit

Competitive audit

Voice-of-customer interviews

Website strategy

Information architecture

User-experience design

Design concepts

User-interface design

Content creation

Copywriting

Design system & component library

Developer UAT guide

Quality assurance testing

Post-launch measurement & reporting

Case Studies

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Minneapolis, MN 55403
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CONTACT US @ @ @

612-375-9999
info@schermer.co

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