Introducing Content Marketing to Corporate Payments Pays Off Big
Prove the effectiveness of using paid, earned and owned channels for creating new demand, and prove the viability of using Marketo to nurture prospects to close.
Develop a net-new prospect list from which to nurture new contacts into sales-qualified leads within the five-month pilot program.
CAMPAIGN CONVERSION RATE
PIPELINE TO CAMPAIGN SPEND
Insights + Strategy
Connection + Media Planning
Persona + Journey Development
Landing page + Calculator Dev
Measurement + Optimization
Marketing Automation Integration