Launching the Retail Media Network for the Nation’s #1 Specialty Tech Retailer
Retail media networks are the hottest thing in marketing. And in early 2022, Best Buy was ready to launch theirs: Best Buy Ads. After a nationwide search, they selected SCHERMER to help build the brand and evolve the positioning for their new B2B business – both externally and internally.
Our strategy was to prioritize building the brand within the organization — empowering sales, account, and marketing teams to deliver a cohesive and exceptional brand experience from the inside out. We started by helping sales tell compelling Best Buy Ads brand stories and clearly articulate the value proposition of their entire offering. And to ensure other digital channels were helping amplify those same stories and value propositions, we enhanced the user experience and content on bestbuyads.com to help buyers through their buying journey and led the content strategy and community management for their organic channels.
Through all our efforts, our goal was to maximize relationships with brand marketers, shopper marketers, and agencies by providing an extraordinary buying experience. And the result? Our sales enablement efforts are jumpstarting conversations and helping line up pipeline revenue, while organic content and channel efforts doubled fan growth rates.
From content to copy to creative, this is exceptional work that reflects not only on Best Buy Ads, but on Best Buy’s entire ecosystem.
President – Best Buy Ads, Media, and CRM