25 people. One purpose.

Lead your brand from relevance to revenue.

We’ll help you discover what matters most to your buyers, then build buyer-driven brand experiences that deliver what matters most to your business – growth. Sound easy? It’s not. We just make it look that way.

30 people. One purpose.

Lead your brand from relevance to revenue.

We’ll help you discover what matters most to your buyers, then build buyer-driven brand experiences that deliver what matters most to your business – growth. Sound easy? It’s not. We just make it look that way.

Best‑of‑the‑best in B‑to‑B

We’ve been relevant in B2B since 1997.

But don’t just take our word for it.

  • Global Marketing Manager
    SCHERMER is truly the best agency I have worked with! Their people have helped us transform our ideas into revenue!
    Global Marketing Manager
    HONEYWELL
  • Global Executive Director

    Again, your team has been amazing. We've been very pleased with the team members, quality and creativity of the work. This has been one of the best partnerships for ECO in my five years.

    Global Executive Director
    GE ECOMAGINATION
  • VP, MarCom

    Everyone (including myself) is excited about the work you're doing. You're showing us that B2B can be sexy, and I have no doubt that will continue to open doors for you.

    VP, MarCom
    HONEYWELL
  • Director of Marketing

    SCHERMER is an organization that will exceed your expectations, as it did mine. We had an RFP out that SCHERMER participated in. While they were the incumbent, we brought in 3 additional agencies to the final proposal stage. It was my expectation that these larger, national firms would simply outshine SCHERMER. However, I was wrong. The SCHERMER proposal was not only immensely creative and rooted in fact, but it also best leveraged the strengths of our organization.

    Director of Marketing
    BEST BUY FOR BUSINESS
  • Global MarCom Director

    As a B2B marketing agency, SCHERMER understands the complex relationships between a manufacturer, the channel and customers. As we developed campaigns to engage prospects and create pull, SCHERMER ensured that my sales team and distribution partners were supported with compelling content that they could actually use.

    Global MarCom Director
    HID GLOBAL
  • Global MarCom Manager

    “I really believe this collective team … is doing some of the best work in this organization.”

    Global MarCom Manager
    3M MEDICAL

PURPOSE-BUILT TO BUILD PURPOSE-DRIVEN B2B BRANDS

With capabilities in research + analytics, branding + go-to-market, digital + content marketing, and UX + UI, our team of B2B experts can help you discover buyer and market insights, define differentiating GTM strategy, develop compelling content and campaigns, design engaging sales and digital experiences, and deliver real results.

MINNESOTA-BASED, GLOBALLY-FOCUSED

SCHERMER is a member of MAGNET (Marketing and Advertising Global Network), an alliance of 40+ independent agencies worldwide. With our formalized partnerships and practices, we can tap into expanded expertise and provide regional support for our global clients.

How we take brands from relevance to revenue

We combine brand, demand and digital expertise to create more meaningful and measurable buyer experiences.

BRAND SERVICES

Market + VOC Research
Brand Awareness Studies
Brand Positioning
Brand Strategy + Identity
Messaging + Naming
Go-To-Market + Product Launch Strategy
Brand Experience Design
Employee Brand Campaigns

DEMAND SERVICES

Content Strategy + Creation
Content Marketing
Advertising
Demand + Lead Gen Programs
Product Launches
Thought Leadership Programs
Direct + Email Marketing
Sales Support + Collateral

DIGITAL SERVICES

Connection Strategy + Management
Application Development
UX Strategy + UI Design
SEO + SEM
Video + Motion Graphics
Demos + Interactive Tools
Social Marketing + Media Management
Sales + Channel Enablement

Leading the Charge

Chris Schermer

PRESIDENT

It’s rumored Chris doesn’t have DNA; he has B2B. Since 1997, he’s led brand, demand and digital initiatives for many of the world’s leading B2B companies. A unique and respected leader in B2B, Chris served on ANA’s Business Marketing board of directors for 8 years, founded the MN chapter of the Business Marketing Association, and is currently on the board of MAGNET, an agency network with 3,500 employees and $300M in collective revenue.

Connect with Chris on LinkedIn >

Jen Alstead

SR. VP, AGENCY OPERATIONS

What do whip-cracker and whip-smart have in common? That’d be Jen. Prior to SCHERMER, Jen led project management at tech companies and agencies like Fallon and Gage, where she managed large-scale brand and digital initiatives for clients such as BMW, Nikon, Microsoft, 3M and Honeywell. Jen artfully and diligently manages our agency’s personnel, processes and projects, ensuring we consistently run like a well-oiled App.

Connect with Jen on LinkedIn >

Matt Mudra

VP, PLANNING & PERFORMANCE

Matt has 10+ years of experience managing all aspects of the digital mix, including Search, Social, Display, and of course, data and analytics. At SCHERMER, he’s in charge of our digital and demand capabilities; from POEM connection strategy to channel management, integrating campaigns with media technologies and marketing automation and CRM platforms. Matt’s true love is utilizing analytics and performance data to optimize campaigns and web experiences. #DataDiver #DigitalDoctor #DoogieHouser

Connect with Matt on LinkedIn >

Drew Shaman

VP, CLIENT STRATEGY & SERVICE

Drew has been with SCHERMER for over five years. He is the head of the account team while also leading our largest campaigns and clients, including for Red Wing for Business, Best Buy Ads, 3M Medical, and EarthDaily. His experience with digital transformation and digital marketing goes back 23 years in account roles at prestigious agencies like Colle McVoy, Carmichael Lynch, Fallon, and space150.

Connect with Drew on LinkedIn >

We’re on a mission to do B2B better. Join us.

We’re dedicated to creating the best B2B agency in the nation and the best brands in the world. Which means that we want to keep adding the best talent to our team and clients to our roster. In both cases, we want to work with people who do great work, and are great to work with. If that sort of passion and purpose sound relevant to you, we’d love to talk.

Let's do this!