30 people. One purpose.
Lead your brand from relevance to revenue.
We’ll help you discover what matters most to your buyers, then build buyer-driven brand experiences that deliver what matters most to your business – growth. Sound easy? It’s not. We just make it look that way.
30 people. One purpose.
Lead your brand from relevance to revenue.
We’ll help you discover what matters most to your buyers, then build buyer-driven brand experiences that deliver what matters most to your business – growth. Sound easy? It’s not. We just make it look that way.
Best‑of‑the‑best in B‑to‑B



We’ve been relevant in B2B since 1997.
But don’t just take our word for it.
PURPOSE-BUILT TO BUILD PURPOSE-DRIVEN B2B BRANDS
With capabilities in research + analytics, branding + go-to-market, digital + content marketing, and UX + UI, our team of B2B experts can help you discover buyer and market insights, define differentiating GTM strategy, develop compelling content and campaigns, design engaging sales and digital experiences, and deliver real results.
MINNESOTA-BASED, GLOBALLY-FOCUSED
SCHERMER is a member of MAGNET (Marketing and Advertising Global Network), an alliance of 40+ independent agencies worldwide. With our formalized partnerships and practices, we can tap into expanded expertise and provide regional support for our global clients.

How we take brands from relevance to revenue
We combine brand, demand and digital expertise to create more meaningful and measurable buyer experiences.

BRAND SERVICES
Market + VOC Research
Brand Awareness Studies
Brand Positioning
Brand Strategy + Identity
Messaging + Naming
Go-To-Market + Product Launch Strategy
Brand Experience Design
Employee Brand Campaigns

DEMAND SERVICES
Content Strategy + Creation
Content Marketing
Advertising
Demand + Lead Gen Programs
Product Launches
Thought Leadership Programs
Direct + Email Marketing
Sales Support + Collateral

DIGITAL SERVICES
Connection Strategy + Management
Application Development
UX Strategy + UI Design
SEO + SEM
Video + Motion Graphics
Demos + Interactive Tools
Social Marketing + Media Management
Sales + Channel Enablement
Leading the Charge

Chris Schermer
PRESIDENT
It’s rumored Chris doesn’t have DNA; he has B2B. Since 1997, he’s led brand, demand and digital initiatives for many of the world’s leading B2B companies. A unique and respected leader in B2B, Chris served on ANA’s Business Marketing board of directors for 8 years, founded the MN chapter of the Business Marketing Association, and is currently on the board of MAGNET, an agency network with 3,500 employees and $300M in collective revenue.

Jen Alstead
VP, AGENCY OPERATIONS
What do whip-cracker and whip-smart have in common? That’d be Jen. Prior to SCHERMER, Jen led project management at tech companies and agencies like Fallon and Gage, where she managed large-scale brand and digital initiatives for clients such as BMW, Nikon, Microsoft, 3M and Honeywell. Jen artfully and diligently manages our agency’s personnel, processes and projects, ensuring we consistently run like a well-oiled App.

Mariann Hohe
VP, STRATEGY & PLANNING
Want to know what your buyers want and brand needs? Ask Mariann. A truly unique marketer, she boasts an MBA, a sixth sense of buyers, and a sick sense of humor. (Sick means good, right?) She’s built brands at companies such as Nabisco, Pillsbury and Land O’ Lakes, as well as at Food and B2B agencies before SCHERMER. Excelling in both creative and analytical thinking, she provides clients with buyer-driven insights and business-building strategies that span GTM, brand, content and digital.

Matt Mudra
Director of Digital Strategy
Matt has 10+ years of experience managing all aspects of the digital mix, including Search, Social, Display, and of course, data and analytics. At SCHERMER, he’s in charge of our digital and demand capabilities; from POEM connection strategy to channel management, integrating campaigns with media technologies and marketing automation and CRM platforms. Matt’s true love is utilizing analytics and performance data to optimize campaigns and web experiences. #DataDiver #DigitalDoctor #DoogieHouser
We’re on a mission to do B2B better. Join us.
We’re dedicated to creating the best B2B agency in the nation and the best brands in the world. Which means that we want to keep adding the best talent to our team and clients to our roster. In both cases, we want to work with people who do great work, and are great to work with. If that sort of passion and purpose sound relevant to you, we’d love to talk.