Bringing Thrive alive in a new global website
Create a buyer-driven, mobile-friendly, global-feeling, digital brand experience; that is intuitive, interesting, relevant and value-driven
Design a comprehensive website with easily navigable and discoverable content at scale
CREATING A GLOBAL-FRIENDLY USER EXPERIENCE
Cargill’s internal BA/UX teams from each of their seven regions did initial discovery, including business, customer and content requirements. But they hadn’t been able to bridge the different stakeholder and business needs and gaps, so SCHERMER led the effort to consolidate the regional requirements into a comprehensive, global UX and Content Strategy.
The redesign was informed by user feedback, benchmarking best-in-class sites and search/web analytics. We facilitated multiple UX workshops, utilized rapid prototyping, and employed testing to come to a unique UX strategy and UI design. A visual system utilizing photography and custom iconography was designed to transcend language and assist global users’ navigation and experience. Combining IA and content strategy process to drive to a faster UX solution, we refined content strategy in later phases.
Because of the vast nature of the business and changing needs of so many types of users, the mobile site was treated as a sister site for better performance.
Improved tools to help customers find solutions in the food & beverage, foodservice and bioindustrial spaces
Expanded content and conversations on key issues impacting Cargill, its customers and the broader industry.
Digital Brand Strategy
Content Strategy + Copywriting
Digital Project Management