Inspiring an entire division to put skin in the game
thinking beyond products to a more relevant purpose
3M Medical Solutions provides best-in-class skin, wound and I.V. solutions to healthcare facilities. But like many B2B companies, it was launching and marketing products individually, instead of marketing its solutions collectively.
To remain relevant in a competitive and consolidating industry, 3M wanted a strategic platform that would enable them to go to market with a single narrative that would unite their entire division – and inspire the entire industry.