WE BUILD BUYER-DRIVENBRANDS + EXPERIENCES
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Buyers don't want your marketing – they want your help. We align brands to serve their purpose + process.

GREAT NEWS 

B2-Award-Finalist_postimage_v102_398x245WE’RE HONORED TO BE AMONGST THE BEST OF THE BEST IN B2B

Schermer is proud to announce we’ve been named a 2014 B2B Agency of the Year finalist by the Business Marketing Association (BMA) for demonstrating forward thinking, creativity and results in business-to-business marketing.

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GREAT PEOPLE 

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MEET OUR NEWEST B2B MARKETING EXPERT

Account Director Andrea Hazard comes to Schermer with over a decade of strategy and planning experience for B2B brands that include Dow, Rockwell Automation, Trane, Wolters Kluwer and Minnesota Life. She’ll be instrumental in helping us build buyer-driven experiences across multiple channels and touchpoints. Welcome, Andrea!
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GREAT IDEAS 

BuyingStream_images-05

THE BUSINESS BUYER’S HIERARCHY
OF CONTENT NEEDS

The traditional concept of the sales funnel is dead. Today’s business buyer is gathering 70% of their information online before they raise their hand to a salesperson or dealer. If you’re not prepared with relevant content that anticipates and addresses their needs, they might eliminate you from their consideration before they even enter the funnel.

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GREAT COMPANY 

Schermer-horiz-b-wIT’S IN OUR DNA

Ad Fed MN “Agency DNA” talks with Chris Schermer about his views on managing values, people, culture and work at the growing B2B Agency.

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