We are thrilled to announce that Schermer’s outstanding work for Red Wing for Business has once again garnered remarkable success at the Association of National Advertisers’ 2023 B2 Awards. It is with immense pride that we won three esteemed awards. We proudly took home the gold for Content Marketing and the bronze for Demand Generation: Large Enterprise, both in recognition of our exceptional collaboration with Red Wing for Business. In addition to these well-deserved accolades, our agency was also honored with the silver for B2B Agency of the Year, under $10M, further solidifying our position as a leading force in the industry. This incredible recognition underscores the effectiveness of our partnership with Red Wing for Business and showcases our unwavering commitment to delivering outstanding results.
SILVER
B2B Agency of the Year
SCHERMER
2022 was an historic year at SCHERMER. In addition to celebrating our 25th anniversary, we implemented new technologies, developed new services, evolved our Connections capabilities, landed new clients, and introduced a new practice, SCHERMER For Business.
GOLD
Content Marketing
Red Wing For Business
Our content marketing plan met Red Wing for Business’ overarching goal of building the brand, driving demand, and enabling sales. Despite the unfavorable market conditions and a large degree of uncertainty, Red Wing for Business had an exceptionally strong year.
BRONZE
Demand Generation
Red Wing For Business
We evolved our demand gen strategy to minimize the leads due to unfavorable market conditions, while filling the void with industry-relevant content. This was especially effective for targeting enterprise accounts with longer sales cycles. When the market recovered, we were poised to dial up our full capacity demand tactics.
Curious about the secret to our continued success? At SCHERMER, we bring an unwavering passion for putting the buyer at the center of everything we do. It’s this buyer-centric approach that fuels our partnerships and engagements, enabling us to deliver impactful creative, compelling content, and strategic connections that consistently drive remarkable results and revenue. The recent triumphs at the B2 Awards serve as undeniable proof that our approach not only works but sets us apart from the competition. Join us as we unveil the winning ingredients that power our agency’s exceptional achievements and demonstrate the true value of a buyer-centric mindset.
Agency president Chris Schermer stated, “The absence of relevancy can be a primary factor of underperforming marketing and revenue realization, particularly within companies that do not prioritize the Buyer. At Schermer, we firmly believe that relevancy is rooted in a brand’s unwavering dedication to serving the needs and solving the challenges of buyers. It is this fundamental principle that unites all the award-winning work we have been recognized for this year.”