Quantum Origin is the world’s first commercial quantum enterprise software – and we launched it.
Quantum computing is poised to be life-changing and world-altering, but the technology hasn’t been commercially viable — until now. Quantinuum, the world’s #1 integrated quantum computing company, wanted to be first-to-market with its new quantum cybersecurity software product, Quantum Origin. Their goal was to launch the product within 60 days of engaging us so they could be first-to-market in cyber security and first-to-mind with chief information security officers (CISOs). In other words, we had to make the market.
We quickly researched the industry — finding that CISOs had little knowledge of quantum-based cybersecurity and even less of quantum computing, audited competitors and channels, and determined the best way to position this radical new product against conventional cybersecurity offerings. Developing unique content and connection strategies, we targeted CISOs with high-value, high-level content that educated them on quantum cybersecurity. Then, we engaged them with content specific to their environments — complete with a nurture stream that connected them to the quantum cybersecurity experts at Quantinuum to further the conversation.
Not only did we launch the world’s first commercially available enterprise software solution, we did it within their aggressive 60-day launch goal. 90 days later, our launch campaign exceeded their lead goals by quantum leaps — generating 263 qualified CISO leads and ~$2 million in qualified revenue opportunity in less than 4 months from launch. The positioning, messaging, identity, and campaign we did for Quantum Origin have set the stage for early-stage mindshare and long-term market share for the company.
UPDATE January 2024; Quantinuum announced a new $300M equity investment round, giving the company a pre-money value of $5 billion.
CAMPAIGN RESULTS < 4 MONTHS
60
Days from Engagement to In-Market
263
Marketing Qualified CISO Leads
$2M+
Revenue Opportunity <120 Days
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In a company full of brilliant people, I look brilliant because I hired SCHERMER.
Global Director of Marketing & External Communications
Quantinuum
We also helped Quantinuum celebrate their first successful year as a company with an anniversary video commemorating their 12-month accomplishments — many industry firsts. Wanting to shine a spotlight on the individuals around the globe responsible for the incredible milestones and with a minimal budget, we needed to get scrappy. Our approach was to lead interviews and capture footage via Zoom but elevate the production with on-brand motion graphics that added to the story.