Helping an industry see the need for Video Collaboration Solutions

When the global pandemic shut down schools in March 2020, it created an immediate need for virtual classrooms. Logitech immediately responded to the opportunity by bringing us in to establish their first B2B industry marketing program for Education; including sales enablement messaging, materials, scripts, presentations, sell sheets and guides that provided clarity and consistency, and marketing content designed to reach and help district and school buyers discover and learn about Logitech’s video collaboration solutions for K-12 and Higher Ed classrooms. Our efforts established a new standard for their newly formed industry marketing team, which based on this programs success, had us subsequently develop their new government and healthcare industry programs as well.