SCHERMER is a proud Google Partner, a key factor in our quest to offer our clients even deeper digital expertise and sharper insights. Given Google’s importance as a key connections tool between our clients’ brands and their buyers, SCHERMER’s strategy team was determined to build our proficiency and fluency with the platform. In fact, according to Google, 90% of B2B researchers who are online use search specifically to research business purchases.
“For me, as head of the strategy group, it was exciting to see not only the team’s full-on commitment to the process, but also how the platform has advanced even during the evaluation period to become a Google Partner,” noted Mariann Hohe, SCHERMER’s Vice President of Strategy & Research.
This achievement is the culmination of a standard 18-month initiative to certify team members in Google Ads (formerly Google AdWords) across Search, YouTube, Mobile and Display advertising. Throughout the evaluation process, we continued to apply our knowledge and skills to demand generation programs for many of our clients—3M, U.S. Bank and others—with great results!
In fact, enhancing our clients’ success was a requirement for Agency Partner status. Others included demonstrating AdWords skill and expertise at the individual and agency level, increasing agency and client revenue, reaching a minimum AdWords spend, and growing our client base.
Google Partnership: Good for Us, Great for Our Clients
Our Google partnership enables us to offer our clients smarter insights, strategies and revenue-generating programs to help them grow their businesses and achieve their objectives. Google Partner status also comes with a host of other benefits:
INNOVATION
When Google develops a powerful new feature or application, like ad extensions, Google Partners can beta test the feature for months before it’s released to the broader public. That means we can give our clients a competitive edge in connecting them to their target audiences.
ACCESS
This new designation grants us on-demand access to select Google events, specialized insights reports and advanced levels of training and support. That’s knowledge and expertise we can apply to our clients’ strategies and initiatives.
OVERSIGHT
Google helps partners provide best-in-breed service by monitoring and performing periodic reviews of our advertising accounts, checking for strong performance and adherence to best practices.
But perhaps most important of all, SCHERMER’s Google Partner status gives our clients another reason to feel confident they’ve chosen the right partner—a strategic B2B marketing agency with the chops to guide them from Relevance to Revenue.
So look for the Google Partner badge proudly displayed on SCHERMER communications! We’re honored to be among Google’s elite group of agencies!
ABOUT MARIANN
Mariann Hohe is the Vice President of Strategy and Planning at SCHERMER, a strategic B2B marketing agency based in Minneapolis working with global B2B brands. Even after 20 years of industry experience, she’s driven to stay on top of the latest digital marketing trends—proving that “old” dogs CAN learn new tricks!
