In this webinar developed and presented as part of the ANA series, SCHERMER & Red Wing Shoe Co. take you inside their B2B demand gen program, which recently won the ANA B2 Award for “Enterprise Omni-Channel Lead Gen Program”. Learn how you can:

  • Increase the impact of a demand gen program by delivering it as a complete buyer experience vs. individual campaigns
  • Leverage agile research, data & testing to find & deliver relevance – faster
  • Utilize MarTech & machine learning to target & engage prospects efficiently at scale
  • Increase relevance & conversions at each stage of the buyer journey