The Association of National Advertisers (ANA) has recognized SCHERMER as one of the top B2B agencies in the nation, awarding the Bronze medal for Small Agency of the Year to us in the 2024 ANA B2 Awards. This marks our sixth time as a Finalist in the past 11 years, previously finishing runner-up in 2014, 2017, 2019, 2020 and 2023.
The B2 Awards were announced at the ANA Masters of B2B Marketing Conference on June 13, 2024 in Naples, FL. The ANA B2 Awards showcase the best peer-reviewed B2B campaigns of 2023, recognizing the work business marketers and agencies do “2” deliver meaningful brand experiences and demonstrate measurable business results. This year’s B2 Top Jurors Panel included senior marketing leaders from Mastercard, Siemens, EY, Deloitte, Northwestern Mutual and more. SCHERMER’s agency president Chris Schermer and VP, Planning & Performance Matt Mudra also served as judges for this year’s prestigious B2 awards in categories spanning demand gen, content marketing, product launches, media performance and more.
Red Wing for Business
After a scaled-back demand gen effort in 2022, we led a thrilling comeback in 2023 that propelled maximum leads for our longtime client’s safety footwear program.
Best Buy Ads
Our content marketing created more fans for one of the nation’s top retail media networks, using LinkedIn and BestBuyAds.com to engage, educate and expand their audience.
A challenging beginning turns into a happy ending in 2023.
Judges were impressed by the company we kept – Best Buy, Red Wing Shoe Co., Cargill, 3M/Solventum, CH Robinson – and the new clients we landed in the second half of the year;
We’re All For Business.
We stood out to B2 judges for our official debut of our For Business practice in 2023, cementing our decade-long status as the world’s only agency that specializes in building B2B businesses for B2C brands, such as Best Buy Ads and Red Wing for Business. We continued to grow this practice and clientele in 2023, adding two more companies looking for our B2B-for-B2C services; Star Tribune Media Company and Logitech for Education.
Big Deal for a Small Agency.
Reflecting on the honor, Chris Schermer stated, “Being named one of the top three small B2B agencies in the nation is huge. For me, for us, and for our clients. It’s validation of our dedication and belief that a brand’s unwavering dedication to serving the needs and solving the challenges of buyers is the key to being relevant. It’s this principle that powers the work and results we and our clients are being recognized for this year, and so many times in the past decade.”
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About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.