A Simple Product Strategy = A Simply Successful Launch
Changing the Channel Opportunity By Changing the Customer Conversation
Honeywell Home wanted to capitalize on a growing ductless HVAC market by launching a product far superior to anything currently available. But getting contractors to recommend its new D6 Pro Wi-Fi Controller wasn’t as easy as programming a thermostat.
One of the advantages of ductless HVAC systems is simplicity—except for their controls. Handheld remotes supplied by other manufacturers are a mess of buttons and functions. But the new Honeywell D6 controller is the exact opposite; Elegant design, easy installation and operation, and a great way to reduce post-install callbacks. In a word—”Simple”. For the homeowner and for the installation professional. We seized on that concept to develop and deliver a simple, yet compelling, product launch positioning that set the tone and stage for a simple conversation between the installation pro and the homeowner. A conversation that helped create revenue readiness for the sales team, revenue opportunity for HVAC contractors, and revenue realization for Honeywell Home.
GTM Strategy + Messaging
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