SCHERMER Named 2025 Small B2B Agency of the Year by ANA for Helping Brands Make Their Market
We are thrilled to be named the 2025 Small B2B Agency of the Year by the Association of National Advertisers—our first-ever gold medal, third consecutive podium finish, and seventh since 2015.
ANA’s B2 Awards highlight exceptional B2B campaigns demonstrating meaningful brand experiences and measurable results, judged by leaders from Mastercard, Siemens, EY, Deloitte, Northwestern Mutual, and others.
Big Ideas. Better Results.
Our award-winning year is proof that clients value our impact — not just by the outputs we deliver, but the outcomes we drive.
In 2024, we helped shape strategies that drive momentum, fuel engagement and accelerate change. Whether building B2B businesses within B2C companies or redefining established brands, we created the experiences, solutions and impact that moved markets forward and fueled long-term success.
56%
AGI growth
40%
Employee growth
100%
Core client retention
SAP
We consulted with SAP’s new Launch and Moments Marketing team to completely reimagine how they debut their most important products and initiatives globally. Our agency continues to help turn these “Moments” into momentum by driving increased engagement and accelerated pipeline growth.
“We would not be where we are (which is miles ahead of where we were) without SCHERMER’s support and partnership. They’ve been amazing partners through thick and thin.”
Lindsay Lyons
VP, Acquisition and Omnichannel
SAP
Best Buy Ads
We repositioned the #1 consumer tech retail media network as a hub of thought leadership through a LinkedIn video series called Retail Media Minded. The videos featured internal experts and were complemented by strategic Thought Leader Ads and insightful articles.
“SCHERMER was the catalyst for our content marketing growth in 2024. By ideating new ways to spotlight Best Buy Ads experts, they took our LinkedIn and website engagement to the next level.”
Janna Clarke
Senior Marketing Manager
Best Buy Ads
Cargill
We developed the “Let’s Be Clear” campaign to re-establish Cargill’s FR3™ fluid as the clear leader in natural esters. Through data-driven messaging and a multi-channel approach, the campaign clarified industry confusion, fueled demand, and helped the brand maintain near exclusivity with OEM customers in North America.
“We wouldn’t have the healthy margins we have without the strength of the brand, which is fueled by this campaign.”
Assistant Vice President
Global Director of Power Systems
Cargill
We’re All For Business
We’re the only agency in the nation to launch and scale B2B businesses for consumer brands, including Best Buy Ads, Red Wing for Business, Logitech for Education, and more.
In 2024, we took our decade-long status as the world’s only B2B-for-B2C agency to the next level with “How to Build a For Business Brand,” an eBook that gave our audience a look behind the curtain at the insights driving this practice.
Ready to Make Your Market? SCHERMER isn’t adapting to market change — we’re driving it. From redefining relevance to scaling capabilities, we’re building tomorrow’s agency today.
Ready to debut a fresh B2B strategy?
Let’s chat.
About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.