SCHERMER stood shoulder-to-shoulder with the industry’s top B2B agencies at the Association of National Advertisers’ 2019 B2 Awards in Chicago, competing for the title ‘B2B Agency of the Year, Under $25M’ – our 3rd nom since 2014.
Alas, we finished Runner-Up, earning the B2 Award of Excellence for our agency’s accomplishments and clients’ success, including ADP, 3M, Resideo, and the Red Wing Shoe Co. – who was named the 2019 ANA Corporate B2B Marketer of the Year! Pictured above is Red Wing & SCHERMER accepting the award (l-r, Rich Gonzales (S), Dave Schneider (RWS), Cris Herman (RWS), Chris Schermer (S), Mariann Hohe (S) & Jury Chair John Harmeling, CMO of Grant Thornton).
But the night far from over — SCHERMER and its clients still had more awards and accolades on the way!
Most people know ADP as a payroll provider, not the comprehensive Human Capital Management Company it is. So ADP engaged SCHERMER to transform its website from a bloated organizational-reflecting experience built to sell products, into a sleek buyer-focused experience built to solve problems. The resulting redesign drove MQL & SQL increases by double digit percentages, proving that Relevance really does drive Revenue.
Red Wing For Business
Red Wing selected us as its B2B agency in mid-2018, with a charter to deliver on very ambitious lead goals in the 2nd half. So we put on our work boots and created a demand gen campaign that combined insight-driven strategy, relevance-driven creative and data-driven digital. The campaign helped them kick off their new B2B brand and marketing program, doubling the previous year’s leads and attracting higher quality prospects.
Red Wing For Business
To help Red Wing launch its new “Hassle-Free Safety Program”, which completely digitizes the entire account set-up, buying and billing ecosystem between RWS, stores, clients and workers, we created an experience that brought the digital program to life. Using whirling voucher vortex, video games, a 90″ interactive display and a 60′ mobile shoe store, we made it easy to see how easy it is to go digital. The exhibit generated huge buzz + 4x the previous year’s qualified leads.
So, what’s behind our winning ways? SCHERMER brings a buyer-centric passion and approach to every partnership and engagement, delivering relevant creative, content and connections that drive results and revenue — and these B2 Awards prove that our approach pays off.
Agency president Chris Schermer stated, “Besides a bad product, lack of relevancy is why marketing performance and revenue realization lag, especially at companies that don’t prioritize Buyer Experience. We believe that relevancy begins with a brand’s focus on, and commitment to, serving the purpose and solving the problems of buyers. All of the work that we’ve won awards for this year have that fundamental principal in common.”
Amazing partnership leading to amazing work and even more amazing results! I love it and am so proud to be a part of it!
Director of Marketing, Red Wing Shoe Co.
What impresses me about SCHERMER is the thoroughness of their approach and how they put the buyer at the center of everything they do. We didn’t just redesign ADP.com—we reinvented it as a buyer driven, One-ADP brand experience.
VP, Digital Marketing, ADP
SCHERMER was recognized by Forrester for core capabilities in Communication Strategy, Content Strategy and Creative Strategy, as well as emerging tech capabilities in Machine Learning and AI related to media and content delivery. We were also named one of the top U.S. marcomm agencies on B2B Marketing’s U.S. Agencies Benchmarking Report.