Matt Mudra Named a “Rising Star” by PR News and Social Media Today
SCHERMER is pleased to announce that its Director of Digital Strategy Matt Mudra was named a “Rising Star” at this year’s annual The Social Shake-Up, presented by PR News and Social Media Today.
Part of The Social Shake-Up’s “Movers and Shakers Awards”, the Rising Star designation recognizes a select group of emerging social media and marketing leaders who have distinguished themselves in the industry with their social strategy, work and results. Besides Mudra, honorees included 16 Rising Stars from AT&T, BYU, Charles Schwab, Havas PR, Turner Broadcasting, PPC and Cisco, to name a few.
Mudra is responsible for guiding SCHERMER’s digital team and advising clients in all aspects of social, search, and digital marketing programs. He is a go-to resource for digital marketing technology and trends, as well as data analytics and channel optimization expertise.
Mudra has been instrumental in SCHERMER’s new business success since joining the agency in 2016; he was an essential part of the team that helped land the redesign of ADP.com (launching fall 2018) and winning GE Ecomagination’s digital and content marketing business – which grew 800% in one year based on the results achieved. According to agency president, Chris Schermer,
“GE challenged Matt and our team to capture the attention of C-suite decision makers and convey to them the benefits of Ecomagination. The results he drove were immediate and impressive.”
GE’s Ecomagination social efforts and engagement had been languishing, until Mudra and his team utilized a new channel testing methodology and implemented a new content strategy. A new LinkedIn fan acquisition campaign resulted in hundreds of new C-suite followers in just two weeks – and skyrocketed from zero to 3,800 in nine months. Twitter engagement escalated by 133% and Facebook response rose 66% over the first month. The digital team magnified social media content via paid and hyper-targeted posts, which usually produced 13-15 times the projected reach and 6-8 times the engagement over non-promoted posts. Within the first three months of working with SCHERMER, average engagement rate increased from 0.6% to 2.3% – representing new connections to thousands of people with millions of dollars to invest in GE Ecomagination.
Mudra’s approach to success focuses on aligning to client marketing objectives before defining campaign objectives, utilizing continuous data evaluation, proactive testing, ongoing optimization, and analyzing revenue driving metrics such as conversion rate, cost per conversion, life time value, revenue won, MQL to SQL conversion rates to measure campaign success and relevance.
Because SCHERMER clients are Business-to-Business companies like ADP, Honeywell, 3M, Zillow Group and Red Wing Shoes, they requires a unique digital and social approach to capture the eyes and attention of their B2B buyers and influencers.
“B2B has very unique buyers and buying processes, which requires a lot of research and data to create hyper-relevant content, find hyper-targeted channels and deliver hyper-effective campaigns,” says Mudra. “Social media are excellent for a two-way dialog with buyers. Understanding the buyers and measuring their behaviors are the key to connection, conversation and conversion.”