Chris Schermer Elected to Board of MAGNET Global Agency Network
Chris Schermer, president of B2B marketing firmSCHERMER, has been elected to the board of MAGNET, the Marketing & Advertising Global Network. Comprised of 40 independently-owned agencies worldwide, MAGNET collectively boasts capitalized billings of $2 billion annually and employs over 3,000 marketing professionals. SCHERMER, one of the top business-to-business marketing firms in the country, is based in Minneapolis, MN, and has been a MAGNET member since 2014.
“I’m a passionate advocate for MAGNET’s value – to its members and for the clients we serve. I’ve had the opportunity to lead the network’s agencies on business development and partnership opportunities, and I’ve come away impressed and inspired by our individual expertise and collective advantage,” said Schermer, whose two-year term runs through 2020. “On the board, I’ll focus on how MAGNET helps make each agency individually better, and the network organizationally stronger. My goal is to expand on the collaboration opportunities for MAGNET members. Through learning, sharing and supporting each other, we’ll define the next generation agency and network.”
“Through learning, sharing and supporting each other, we’ll define the next generation agency and network.”
Schermer believes MAGNET membership has been very beneficial to his agency, employees and clients. “It’s been a breath of fresh air to have joined this network after nearly 20 years in business. As an independent owner, I was seeking peers who would both challenge and support me as a leader. They’re my partners in a sense, helping to prepare me and SCHERMER for what’s ahead. On the board, I’ll get the chance to do the same for the entire network.”
Providing global experts and local expertise, MAGNET’s independent marketing and communications agencies work with more than 800 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise the standard of work in the advertising agency industry. Members must maintain a level of commitment to the Network, and new independent agencies are carefully screened before membership is granted. Currently comprised of more than 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. For more information, visit www.MAGNETGlobal.org or contact Melissa Lentz, CEO, at email@example.com.