Wells Fargo helps
treasuries regain their
- Take leadership in a changing market situation
- Create connection plan to identify and reach prime prospects
- Optimize media strategy to increase lead generation
All it takes is a global financial meltdown to make a company rethink how it manages its cash. After 2008, corporate treasurers and CFOs adopted a far more strategic stance on things like liquidity, forecasting and payments. Wells Fargo Treasury Management looked across the radically changed banking landscape and saw opportunity. The only problem: How to reach the right people in an effective and budget-conscious way.