TERADATA’S BEST DECISION
- Establish new brand category that
- Introduce Teradata to new and diverse audiences
- Redefine brand to reflect expanded products and services
Teradata is the $2 billion industry leader in decision-support data warehousing. Acquisitions of business application and “big data” analytic companies gave Teradata a broader services offering — just what it needed to compete against bigger rivals such as IBM and Oracle. Teradata still sells to its traditional IT market. But now, they’re also talking to c-level executives, chief marketing officers and business analysts.