BEST BUY GETS READY FOR
- Increase awareness of Best Buy business offerings among small businesses
- Migrate best retail customers to direct channel
- Convert best direct channel customers into relationship customers
Customers know that the store with the big yellow tag is a great place to buy mobile phones, camcorders and TVs. Best Buy wanted to replicate their consumer success among business customers. But its new business unit — Best Buy For Business — couldn’t win the confidence of that potentially huge customer segment.