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BUILDING A B2B BRAND STARTS WITH STORIES, NOT STANDARDS

In the past several years, Schermer has been fortunate to work with clients like Teradata, Stratasys, H.B. Fuller, Software AG, Daikin, General Mills and others to make the shift from product-focused to purpose-driven brands. Purpose-driven brands focus on their “why” – why they exist and what they do for customers, rather than simply what the product does. In the B2B space, a product is typically just one part of a total solution delivered through multiple touchpoints.

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MN TECH DIVERSITY PLEDGE

“Having the benefit of a diverse workforce makes us better able to connect to and serve our diverse range of clients” –Mariann Hohe, VP of Strategy and Planning. SCHERMER took the #MNTechDiversity pledge to help our tech community become a more diverse and accepting workforce. As a contributor to the the well-being of the Twin Cities […]

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GREAT NEW CLIENTS

Schermer is delighted to announce the addition of three new clients, each of whom are leaders in their industries: Cargill, Capella Education Corporation and U.S. Bank. For Cargill, the nation’s largest private company, we’ll be translating their business and brand into a new corporate website, leading UX, UI design + content. Anticipated launch is November 2016. For Capella, one of the […]

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DAVE SWANSON: THE ROCK IN OUR B2B STREAM

Dave Swanson reflects on ten years at SCHERMER When talking to SCHERMER’S Senior Content Strategist, Dave Swanson, you find yourself leaning forward to better hear his carefully chosen words. Not just because he’s soft-spoken, but because he’s a bottomless well of knowledge on just about everything. “Dave is a closet MacGyver,” laughs Chris Schermer. “He is […]

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SCHERMER IS BEST PLACE TO WORK FOR – AGAIN

Schermer once again was named among the 100 Best Companies to Work For by Minnesota Business Magazine. Companies selected for the honor excel in the areas of work environment, employee benefits and overall employee happiness.

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AD FED INTERVIEW: MANAGING VALUES, CULTURE, PEOPLE @ SCHERMER

Ad Fed MN “Agency DNA” talks with Chris Schermer about his views on managing values, people, culture and work at the growing B2B Agency.

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THE BUSINESS BUYER’S HIERARCHY OF CONTENT NEEDS

The traditional concept of the sales funnel is dead. Today’s business buyer is 24/7, gathering 70% of their information online before they raise their hand to a salesperson or dealer. That buyer is also part of a team; up to 17 people are involved in B2B purchases of over $500K. If you’re not prepared with […]

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HOW BIG SHOULD YOUR B2B MARKETING BUDGET BE?

When we sit down with clients to talk strategy, the discussion soon turns to budgets. Our clients ask one question fairly consistently: “What are other companies spending on their B2B marketing programs?”

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WHY BRANDING CAMPAIGNS FAIL, AND AGENCIES GET FIRED

Most people tend to view “branding” as an external marketing campaign or identity exercise: new ads, new packaging, new logo, new tagline. Any suggestion of a brand refresh implies rebuilding websites, updating software, even changing signs and repainting trucks. No wonder CEOs are loathe to fund these expensive initiatives!

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4 WAYS TO BUILD BRAND LEADERSHIP AND DRIVE REVENUE

To be a real leader and create true preference for a B2B brand, companies must develop and display qualities of leadership that others can’t – or won’t – match. Leaders don’t just sell the best products, they dedicate themselves to helping the entire market advance, as well as ensuring their customers succeed. Which means giving.

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