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KIDS LEARN SHOCKING TRUTH ABOUT THEIR PARENTS’ WORKDAY

Thursday, April 28 was officially National Bring Our Daughters and Sons to Work Day. But here at SCHERMER, it was more like “Is This What Mom and Dad Really Do All Day? Day.” That’s because we gave 10 schmall Schermites a fun day of showing them what their parents do when they’re not racing between […]

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KELLI FOX: DESIGNING FOR GOOD

Kelli Fox is a talented designer at SCHERMER who repeatedly proves herself as an emerging leader. She not only produces top-notch design work at the office for clients like 3M and Cargill, she recently finished a volunteer project as a member of Design for Good. Design for Good is a group of designers who share a […]

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DAVE SWANSON: THE ROCK IN OUR B2B STREAM

Dave Swanson reflects on ten years at SCHERMER When talking to SCHERMER’S Senior Content Strategist, Dave Swanson, you find yourself leaning forward to better hear his carefully chosen words. Not just because he’s soft-spoken, but because he’s a bottomless well of knowledge on just about everything. “Dave is a closet MacGyver,” laughs Chris Schermer. “He is […]

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COMPANY-WIDE COMPASSION

We welcomed 2016 with a tradition Schermer is proud to carry on. Employees were given the opportunity to collectively allocate over $10,000 to a charity of their choice. This year, 18 charities were carefully selected that are near and dear to our hearts. Schermer did not stop at mere monetary contributions, however. To round out the […]

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WE HAVE A WINNER—PFANTASTIC MELISSA PFANNENSTIEL!

Advertising Federation of Minnesota’s Ad2 division hosted the third-annual 32-under-32 awards where Schermer’s beloved Melissa Pfannenstiel was named a 2015 Honoree!

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SCHERMER IS BEST PLACE TO WORK FOR – AGAIN

Schermer once again was named among the 100 Best Companies to Work For by Minnesota Business Magazine. Companies selected for the honor excel in the areas of work environment, employee benefits and overall employee happiness.

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APRIL FOOLS’, SUCKAS!

Golf course superintendents trust the opinions of nearby peers more than any marcom material. Schermer created the Toro Leaderboard site on top of a custom-built testimonial engine that serves up customer quotes with geographical relevance.

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AD FED INTERVIEW: MANAGING VALUES, CULTURE, PEOPLE @ SCHERMER

Ad Fed MN “Agency DNA” talks with Chris Schermer about his views on managing values, people, culture and work at the growing B2B Agency.

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THE BUSINESS BUYER’S HIERARCHY OF CONTENT NEEDS

The traditional concept of the sales funnel is dead. Today’s business buyer is 24/7, gathering 70% of their information online before they raise their hand to a salesperson or dealer. That buyer is also part of a team; up to 17 people are involved in B2B purchases of over $500K. If you’re not prepared with […]

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THE REAL KEY TO BRANDS ISN’T STANDARDS, IT’S STORIES.

In the past several years, Schermer has been fortunate to work with clients like Teradata, Stratasys, H.B. Fuller, Software AG, Daikin, General Mills and others to make the shift from product-focused to purpose-driven brands. Purpose-driven brands focus on their “why” – why they exist and what they do for customers, rather than simply what the product does. In the B2B space, a product is typically just one part of a total solution delivered through multiple touchpoints.

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