THE LATEST 

NOW TRENDING arrow
chiefmarketer_200x150px_v3_2

SCHERMER NAMED 2017 TOP B2B SHOP BY CHIEF MARKETER

SCHERMER has been named a 2017 B2B Top Shop, a list of the top 50 U.S. B2B marketing agencies selected by the editors of Chief Marketer. We were one of three Twin Cities agencies to make the list. We are honored to be ranked among B2B marketing leaders from all around the U.S. The Chief Marketer […]

Read more +
small_target_bright

WHY BRANDING CAMPAIGNS FAIL, AND AGENCIES GET FIRED

Most people tend to view “branding” as an external marketing campaign or identity exercise: new ads, new packaging, new logo, new tagline. Any suggestion of a brand refresh implies rebuilding websites, updating software, even changing signs and repainting trucks. No wonder CEOs are loathe to fund these expensive initiatives!

Read more +
YearOfGiving_postimage_200x150

COMPANY-WIDE COMPASSION

SCHERMER celebrated the end of 2016 with an honored, annual tradition: Giving. In addition to our corporate support of several charities and non-profits, employees at SCHERMER are also given the opportunity to collectively allocate over $10,000 to a charity of their choice. With so many deserving charities to choose from it’s impossible to just choose […]

Read more +
BrandStories_postimage_200x150

BUILDING A B2B BRAND STARTS WITH STORIES, NOT STANDARDS

In the past several years, Schermer has been fortunate to work with clients like Teradata, Stratasys, H.B. Fuller, Software AG, Daikin, General Mills and others to make the shift from product-focused to purpose-driven brands. Purpose-driven brands focus on their “why” – why they exist and what they do for customers, rather than simply what the product does. In the B2B space, a product is typically just one part of a total solution delivered through multiple touchpoints.

Read more +
badge

MN TECH DIVERSITY PLEDGE

“Having the benefit of a diverse workforce makes us better able to connect to and serve our diverse range of clients” –Mariann Hohe, VP of Strategy and Planning. SCHERMER took the #MNTechDiversity pledge to help our tech community become a more diverse and accepting workforce. As a contributor to the the well-being of the Twin Cities […]

Read more +
newclients-200x150_v2

GREAT NEW CLIENTS

Schermer is delighted to announce the addition of three new clients, each of whom are leaders in their industries: Cargill, Capella Education Company and U.S. Bank. For Cargill, the nation’s largest private company, we’ll be translating their business and brand into a new corporate website, leading UX, UI design + content. Anticipated launch is November 2016. For Capella, one of the nation’s […]

Read more +
Dave10yr_200x150

DAVE SWANSON: THE ROCK IN OUR B2B STREAM

Dave Swanson reflects on ten years at SCHERMER When talking to SCHERMER’S Senior Content Strategist, Dave Swanson, you find yourself leaning forward to better hear his carefully chosen words. Not just because he’s soft-spoken, but because he’s a bottomless well of knowledge on just about everything. “Dave is a closet MacGyver,” laughs Chris Schermer. “He is […]

Read more +
100best_200x150px

SCHERMER IS BEST PLACE TO WORK FOR – AGAIN

Schermer once again was named among the 100 Best Companies to Work For by Minnesota Business Magazine. Companies selected for the honor excel in the areas of work environment, employee benefits and overall employee happiness.

Read more +
Schermer-horiz-small

AD FED INTERVIEW: MANAGING VALUES, CULTURE, PEOPLE @ SCHERMER

Ad Fed MN “Agency DNA” talks with Chris Schermer about his views on managing values, people, culture and work at the growing B2B Agency.

Read more +
BuyingStream_images-04

THE BUSINESS BUYER’S HIERARCHY OF CONTENT NEEDS

The traditional concept of the sales funnel is dead. Today’s business buyer is 24/7, gathering 70% of their information online before they raise their hand to a salesperson or dealer. That buyer is also part of a team; up to 17 people are involved in B2B purchases of over $500K. If you’re not prepared with […]

Read more +