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NOW TRENDING IN DIGITAL

Matt Mudra, our Director of Digital Strategy, brought back much more than a swag bag from Digital Summit 2017. We had a great experience at the Digital Summit in Minneapolis. If you didn’t get to attend, here are some of our favorite takeaways. Search Engine Optimization Once again, SEO was a major topic for digital marketers. […]

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CONTENT MARKETING PANEL FEATURING CHRIS SCHERMER AT #MNMKTG

While content marketing may be a relatively new term, the idea has been a core aspect of our work since day one. Our fearless leader, Chris Schermer, shared some industry tips during the Minnesota Marketing Summit’s Content Marketing Panel. How to Budget for Content Formatting Content formatting is the one thing that never gets properly budgeted. When […]

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TOP TAKEAWAYS FROM #MNMKTG

The Minnesota Marketing Summit brought together some of the most brilliant minds in marketing to chat social media strategies, optimizing the customer experience and everything in between. Here are some of the most important points made at the summit. 1. Listen. To your audience. To your buyer. To your brand.   2. Be authentic. In […]

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CHIEF MARKETER NAMES SCHERMER A TOP 50 B2B SHOP

Chief Marketer, a trusted source of insights and ideas for more than 140,000 brand and B2B marketers, has named SCHERMER a 2017 B2B Top Shop. The Minneapolis-based agency is one of only 50 B2B marketing agencies in the entire United States to achieve this recognition. The Chief Marketer B2B Top Shops is an editorially selected annual list of the […]

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WHY BRANDING CAMPAIGNS FAIL, AND AGENCIES GET FIRED

Most people tend to view “branding” as an external marketing campaign or identity exercise: new ads, new packaging, new logo, new tagline. Any suggestion of a brand refresh implies rebuilding websites, updating software, even changing signs and repainting trucks. No wonder CEOs are loathe to fund these expensive initiatives!

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COMPANY-WIDE COMPASSION

SCHERMER celebrated the end of 2016 with an honored, annual tradition: Giving. In addition to our corporate support of several charities and non-profits, employees at SCHERMER are also given the opportunity to collectively allocate over $10,000 to a charity of their choice. With so many deserving charities to choose from it’s impossible to just choose […]

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BUILDING A B2B BRAND STARTS WITH STORIES, NOT STANDARDS

In the past several years, Schermer has been fortunate to work with clients like Teradata, Stratasys, H.B. Fuller, Software AG, Daikin, General Mills and others to make the shift from product-focused to purpose-driven brands. Purpose-driven brands focus on their “why” – why they exist and what they do for customers, rather than simply what the product does. In the B2B space, a product is typically just one part of a total solution delivered through multiple touchpoints.

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MN TECH DIVERSITY PLEDGE

“Having the benefit of a diverse workforce makes us better able to connect to and serve our diverse range of clients” –Mariann Hohe, VP of Strategy and Planning. SCHERMER took the #MNTechDiversity pledge to help our tech community become a more diverse and accepting workforce. As a contributor to the the well-being of the Twin Cities […]

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GREAT NEW CLIENTS

Schermer is delighted to announce the addition of three new clients, each of whom are leaders in their industries: Cargill, Capella Education Company and U.S. Bank. For Cargill, the nation’s largest private company, we’ll be translating their business and brand into a new corporate website, leading UX, UI design + content. Anticipated launch is November 2016. For Capella, one of the nation’s […]

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DAVE SWANSON: THE ROCK IN OUR B2B STREAM

Dave Swanson reflects on ten years at SCHERMER When talking to SCHERMER’S Senior Content Strategist, Dave Swanson, you find yourself leaning forward to better hear his carefully chosen words. Not just because he’s soft-spoken, but because he’s a bottomless well of knowledge on just about everything. “Dave is a closet MacGyver,” laughs Chris Schermer. “He is […]

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